Press Blitz Experiment


If you even remotely follow me here on my blog or via social media (Twitter, Facebook, Tumblr) you may have noticed that Steven, Tamra, Zack, and I have been on quite the press blitz promoting Wayward’s new story arc (which begins with issue 11 arriving on November 18th). 17 interviews in two weeks. That’s pretty nuts, but it’s also a bit of an experiment. I wanted to see if we could push Wayward out to some corners of comic fandom that maybe haven’t had a chance to check it out yet and to see if a burst of coverage on comic-related sites actually makes a difference for our orders, especially since we were discussing issue 11 of an ongoing series, not a new comic or relaunch.

So, when Briah Skelly, Image’s new Publicity Assistant, sent interested parties our way I said “Yes” and kept saying “Yes”. Everyone who wanted an interview over email or audio was welcome. There was one actually night where I answered email questions before signing on to Skype to record a podcast, then more email questions until a second podcast recording that same night.

In the end, it was actually a pretty enjoyable experience. I got the chance to chat with a bunch of comic readers and tell them about what makes Wayward such a passion project for Steven and I. My fingers are crossed for Wayward #11 and beyond.

Here’s a full rundown of the interviews:

Backwards Compatible
Comic Crusaders
Comic Plug
Comics Beat
Comic Book Therapy
Comix I Read
Down and Nerdy
Geek Out Show
Geeked Gods
The Girl With the Curls
The Outhouse
Outright Geekery
Pulp Cultured
Sktchd Podcast
Talk Nerdy with Us
Under the Comic Covers
What’cha Reading
Women Write About Comics
Word of the Nerd

Thanks to all the sites who reached out to talk to us and to Briah, Kat, and the rest of the Image crew.

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