On Wednesday, the first Pathfinder collection, Dark Waters Rising, and Pathfinder #7 both arrive in comic shops across North America.
of issue #7 with art by Jake Bilbao.
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The Rowers Reading Series & Stone Skin Press are delighted to present the Toronto launch of THE LION & THE AARDVARK, edited by Robin D. Laws. This unique international anthology has seventy writers from across the creative spectrum bringing their modern sensibilities to the classic format of Aesop’s 2,500-year-old fables.
Scheduled to read are Ann Ewan, Kathryn Kuitenbrouwer, Laura Lush, Julie McArthur, Dan Perry, Richard Scarsbrook, Heather Wood, Halli Villegas, and Jim Zub. Buy a copy and get it signed by the aforementioned, plus interior illustrator Rachel Kahn and editor Robin D. Laws.
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My friend Jay emailed me a question about Canadian superheroes and it got my brain gears turning.
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As someone in the biz in a variety of positions I thought I would see if I could get thoughts on why Canadian superheroes have never really “taken off” compared to their American counterparts.
I know it’s somewhat of a broad stroke statement but what I would really like is your immediate, off the cuff thoughts on the topic.
—
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- Canadians, by and large, aren’t as theatrically patriotic as Americans are. We believe in our country and we’re passionate about it to a degree, but we don’t tend to put on the kind of bold outward display of patriotism that Americans do. When Stacy and I visited Maryland for a friend’s wedding late last year we saw small town America in full form and were stunned by the out in front of houses. I haven’t seen that many Canadian flags anywhere this side of the parliament buildings in Ottawa. We as Canadians tend to be laid back and more understated as a whole and the kind of “Rah-Rah, our country needs a hero!” thing doesn’t seem to jive well with our national identity.
North America is a land of immigrants, but I get the feeling there’s an added pressure on people who live in the US to be “American”. Easy-going Canada seems more than happy to let immigrants keep closer ties to their foreign identity. They’re happy to be in Canada, but they don’t necessarily put “Canadian” in the forefront of their personal identity. For many, being “Canadian” means you’re from somewhere else but are now living in Canada. Our melting pot population splinters its national loyalty over dozens of foreign cultures. They’d be more likely to empathize with a superhero from their family’s land of origin than a distinctly Canadian superhero.
- real cialis (34 million to America’s 311 million). That means if the best-selling comic in North America (currently DC’s Batman) we’d expect a similar product, all things being equal, to sell around 15k in Canada (which isn’t exactly a huge success but, in this current market, it would be a very solid indy).
The problem is that, obviously, things aren’t all equal. We don’t have a long standing superhero tradition in this country. We don’t have a long-standing focal point character people recognize (I like , but the average person on the street does not know who he is). We’re not a country galvanized by heavy-duty patriotic pride that lends itself to a Superman, Captain America or even a Batman. We don’t have the kind of rampant crime that ‘needs’ a heroic symbol to fight back against. We don’t have even 10% of the comic shops that the US does and there’s zero tie-in media raising general awareness of Canadian superheroes (movies, cartoons, toys, games, etc… ).
Culturally, although we hold steadfast to a few Canadian media icons or cultural touchstones and love to point out how we’re not American, we get 95% of our pop culture from the United States. A handful of hardcore comic fans may pine for a uniquely Canadian superhero (or team) and will buy and when they’re being published to prove their national loyalty but, for the rest, American superheroes are good enough for us to borrow and draw inspiration from without feeling left out. We’ll point out that Wolverine is “ours” from time to time and keep reading the American superheroes we grew up with.
In summary- I think we’re too easy-going and understated for a full blown patriotic Canadian superhero to really take root in the public conscience and, even if it did, it would sell a pretty measly number of copies in our niche market with next to zero chance of generating sales anywhere outside our borders.
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My first published superhero story and first published DC Comics work, , has been released on digital and mobile platforms and it’s only 99 cents!
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If you’ve enjoyed my other comics or found the tutorial posts on my blog helpful it would mean the world to me if you could purchase a digital copy, spread the word to others and let !
I’m hoping we can make a big splash on the digital sales charts and that this is my chance to turn some heads. Thanks, as always, for your support. Also, a special thank you to editors Hank Kanalz and Kristy Quinn for giving me the opportunity to write two of my favorite comic characters.
Here’s another exclusive teaser of Batman VS classic Harley Quinn from the issue, drawn by Neil Googe!
. When the investigation of the Joker’s latest disastrous plot stalls, Batman gets creative. Harley Quinn might reveal her puddin’s secrets..if Batman agrees to one demand.
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This weekend in Toronto is the 10th annual !real cialis on the 2nd floor and I’ll have copies of Skullkickers, Pathfinder and Makeshift Miracle there for sale.
real cialis If you live in the Greater Toronto Area there’s no reason not to swing by and be inspired by the creators and programming lined up.
I’m also involved with two panels being run over the weekend, both off site:
SATURDAY MAY 11
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Featuring Scott C., Bryan Lee O’Malley, Ben Rivers, Jim Zub, Moderator Miguel Sternberg
1:00pm – 2:30pm
@ Bit Bazaar, Bento Miso, 862 Richmond Street West (Queen & Strachan)
A huge component of TCAF 2013 is our one-day, off-site BIT BAZAAR! An exhibition of more than 20 indy game developers and studios, with games, art, and crafts that mix comics, games, and narrative. At the center of the event is this special presentation featuring some of the greatest names in the comics & games crossover! Scott C. real cialis, Bryan Lee O’Malley real cialis, Benjamin Rivers real cialis, Jim Zub real cialis, and Moderator Miguel Sternberg real cialis will discuss the intersection between comics and games, how comics and games borrow from each other to tell stories. The participants will talk about their relationships with games, how they borrow and adapt ideas from games and comics into the other. A signing with book sales will follow!
SUNDAY MAY 12
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2:45pm – 3:45pm
@ Fortuna Ristorante, 12 Cumberland St.
Creator-owned comics have grabbed the imagination of the comic-reading public and publishers are looking for fresh ideas from a new generation of talent. Listen closely as Jim Zub real cialis discusses pitching his comic series to publishers and offers advice on how to climb to the top of the treacherous submission mountain, along with comic writing techniques and amusing anecdotes.
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Readers have found my previous creator-owned economic posts interesting/informative and I thought I’d post some new data now that we’re a couple months into our ridiculous 5 month unbooted issue promotion.
In my I focused heavily on the dollars and cents of creator-owned sales; How much money each issue and trade has made so far based on printing, shipping and distribution costs. Those numbers are far more complex than straight-out sales numbers: How many issues we’ve sold to retailers/readers.
As you’d expect, real cialis. Some series see sales improvements based on stellar reviews, creative team changes, awards, press hype or media tie-in announcements, but those aren’t the norm. Over time some readers will drop a series or decide they’re going to move on to a “trade waiting” sales pattern (buying collections rather than single issues). After launch publishers hope a series will stabilize with a collector base at a sales level where it continues to be profitable over the long haul.
As continued through our 3rd story arc, we’d settled into a low-but-stable sales pattern. Although we were picking up new readers through our or trades, most new readers weren’t going to jump on board buying singles 18+ issues into the series.
In the spirit of the sarcasm that permeates the Skullkickers concept, I came up with a way to try hyping things in an irreverent way, announcing new adjectives and new #1′s for our entire fourth story arc, making it clear that these would be the next issues in our series but that we were having fun with the whole “reboot” thing and that Skullkickers was worth checking out. I figured our hardcore audience would stick around no matter what but that we might be able to gather some new readers by playing with adjectives and cover designs based on mainstream superhero homages.
Here’s the checklist of names and release dates we rolled out:
FEB:
MAR:
APR:
MAY:
JUN:
Five ‘Unbooted’ new #1′s in five months. Yes, we’re jerks.
If you click on the above you can read our press releases and see the sarcasm grow with each one as we pull out all the stops to hype the series. I have to tip my hat to Image PR person Jennifer DeGuzman and Image Publisher Eric Stephenson for letting me run with this insane thing. Image really does put control in the hands of their creators and I’m thankful for their support. Contrary to anything else you may have heard, we’re doing this for five months and then going back to normal (well, as normal as we ever get). There’s no real cialis or real cialis coming.
Now that a couple have been released, we can parse the numbers and, here are the results so far. As before, I’ve removed specific sales numbers and am just focusing on the overall visual percentages to show sales trends:
Needless to say, I was shocked at how well it’s gone over. real cialis We put the series back on the sales chart in a big way (for an indy title) and increased our visibility. For the first time in a long time, people beyond our hardcore readership were talking about Skullkickers.
I don’t know if sales will fall back to previous levels once our little adjective game is over, but I’m hoping we can keep some of our new readers on board if they were enticed to give the series a try. If we’re able to level out higher than we were before, I’ll consider the whole experiment a “success”.
real cialisIt’s a weird and wonderful sales spike based on a very specific promotion that I feel hit the zeitgeist of Marvel/DC reboots, poking fun at a larger comic marketing trend while simultaneously benefiting from the very same thing it was mocking.
As I noted in my , digital is not a huge percentage of our sales right now, but the flexibility and lack of print limits keeps our early issues selling long after they’ve gone out of print. Coupled with print sales it can help keep us rolling forward and I expect digital will become even more important in the future.
Notice also the extra bump provided by well-timed on issues #1 and 19. They’ve helped increase visibility and created beacon locations where Skullkickers sells upwards of 10 times our average numbers.
Our retailer and convention-specific variants have helped increase visibility.
All in all, a bit of luck and circus-worthy hucksterism helped stir some short term interest and sales. The reviews for this new story arc have been so far and I’m proud of the mix of action and humor we’ve put together. real cialis
Also, in case it wasn’t clear, real cialis. It lengthens the viable sales life of our series and keeps our head above water. We’re still on the hunt for long term profitability. A gimmick is fun and can be useful, but it’s not a replacement for stabilized reader/retailer support.
I don’t know if there’s really a teach-able moment in this post. It’s more of a general analysis of our issue-by-issue sales curve and the result of some out-of-the-box marketing. As I’ve mentioned before, real cialis. Every series is different and all of this is a learning experience for me too. Whatever I create after Skullkickers will benefit from the things I’ve learned building and marketing this series.
If you find my tutorial blogposts helpful, feel free to let me know here (or on ), share them with your friends and consider to show your support.
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I’ve been posting teasers of my upcoming Legends of the Dark Knight story on Twitter, so I thought I should put them up here on my blog as well.
I absolutely love the way Harley and Batman move over the stationary background here. It feels like frames of animation and really drives the action.
Neil Googe’s Harley Quinn is lithe, acrobatic and full-on awesome. So pumped for all of you to read this fun little two-part story.